CinnematicX | Brand Strategy Specialist

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DIAGNOSE

Like going to the doctor we first need to obtain some preliminary information, ask questions, and perform tests to identify the root of the problem.

OUR SERVICES

A simple 3 step system to providing solutions known as the

RECOMMEND

After a thorough diagnosis has been completed, we will strongly advise of the next course of actions needed to implement a proper plan, with a corresponding timeframe

IMPLEMENT

All information is useless without putting it into real use. This step is just as important if not more critical than the diagnosis and are directly correlated. Without implementation there are no results.

CUT-N-DRI SYSTEM

WHAT IS A BRAND?

BRAND

/brand/

noun

1. The PERSPECTIVE of how your target audience identifies, recognizes, and describes you in the competitive market place amongst various substitutes.

2. A company or individuals ability to RELATE to the target audience in which they serve through story telling.

Brands Consist of 2 Segments

PERSONAL BRANDS

Having a personal brand is important because it helps place an emphasis on your unique proposition, fosters trust, subject matter expertise, relatability, and recognition in your chosen field or industry.

Have you ever considered getting a real estate agent to help you find a home?

Chances are you might ask someone you know who's bought a home, or search for one on your own. Regardless of which route you choose, you have chosen to ask questions or taken steps to vet your future agent. Before you move forward, you asked a series of questions and ensure that your home purchasing goals are clearly communicated and understood. You put your trust in the agent because they were able to gain your trust and showcase that they have the unique skillset to meet your needs. These traits are defining characteristics of personal branding.

BUSINESS BRANDS

Equally said, businesses need to showcase their competitive advantages amongst their competitors ensuring that their purpose, mission, and vision statements are actively being displayed.

Hungry? Think about why you chose to dine at your favorite restaurant.

It would be safe to assume that the restaurant didn't become your favorite by serving horrible food or providing you bad service. In fact, it's likely the exact opposite. Businesses have an even greater responsibility based on their size and industry to deliver on their core values. It's even more critical that the employees of businesses understand, believe, and want to deliver on the companies values. This is one of the reason that companies are constantly coming up with new innovative ideas that tie into business branding.